New Life Studio x VIUU

Producer - I&J | VIUU | New Life Studio

Director - I&J | Iris Peil

Cinematography - I&J

A campaign created for VIUU Optics Boutique and New Life Studio, centered around the idea of self-expression and transformation. The slogan of the campaign “Discover Your Other Self” invites viewers to step beyond the ordinary and embrace a bolder version of themselves through statement eyewear and confident styling.

Designed for social media and digital advertising, the campaign combines modern aesthetics, expressive characters, and dynamic storytelling to inspire individuality and confidence.

Close-up of a woman's face wearing large beige sunglasses, with blonde hair, surrounded by dark green foliage.
A woman with blonde hair wearing black sunglasses and a red top standing among red poppy flowers outdoors with a blue sky in the background.
A woman with blonde hair wearing oversized black sunglasses and a red stylish outfit walking through a field of red poppies with a forest in the background.
A woman with long blonde hair, sitting in a lush mossy forest near a small stream, backlit by sunlight filtering through the trees.
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A woman in sunglasses and a red outfit is levitating above a field of red poppies under a dark blue sky.
Two women standing in a field of red poppies at night, illuminated by artificial light, with a dark sky and forest in the background.