VIUU

10th Birthday Campaign

Producer - I&J | VIUU

Concept - Trickster Studios

Director - I&J | Gert Põrk

Cinematography - I&J

A celebratory campaign marking 10 years of VIUU — a decade shaped by individuality, bold style, and unapologetic self-expression. Built around the message “Be who you are, but be original,” the anniversary campaign highlights the importance of staying true to yourself while embracing personal evolution with confidence.

Featuring actress Mirtel Pohla, the campaign reflects the spirit of VIUU, which is fearless, expressive, and timeless.

A woman wearing large white glasses, a white wool scarf, and a sleeveless textured sweater, sitting on a gray armchair in a room with a red wall, a black framed TV, a large green leafy plant, and a white electrical outlet.
A woman in a red leather jacket and glasses smiling at elderly women sitting on couches in a living room. There is a table with a cake and drinks, a chandelier hanging from the ceiling, and the word 'ViiU Yo' in white text over the image.
Woman with long black hair wearing black sunglasses and a black jacket sitting on a beige armchair indoors.
Four people sitting in a living room with a table of food and drinks, red curtains, and a chandelier overhead.
A woman with slicked-back hair wearing black sunglasses, a white sports jacket with black stripes, and earbuds, is sitting on a beige chair in a room with plants and framed pictures in the background.
Close-up of a birthday cake with colorful frosting and two lit candles shaped as the number 10.
A woman wearing red oversized sunglasses, red lipstick, and a shiny red leather jacket, sitting indoors near a large green plant.
Three slices of pickles on a glass plate with a decorative pattern, with a person's hand holding the top of one pickle.
Woman wearing a white cowboy hat, red sunglasses, and a leather jacket making a shushing gesture with her finger.
Woman wearing large black sunglasses and a black leather jacket, standing indoors near a window with red curtains and a plant in the background.
Woman wearing a white cowboy hat, dark sunglasses, a black leather jacket, a white shirt, and loose light blue jeans standing in front of a door with frosted glass.
Woman with dark hair, red lipstick, glasses, wearing a shiny red vinyl trench coat, adjusting her glasses indoors.