VIUU

New Year’s Campaign

Producer - I&J | VIUU

Director - I&J | Gert Põrk

Cinematography - I&J

A bold New Year’s campaign for VIUU Eyewear Boutique featuring actor Tambet Tuisk. Built around the message of individuality and fearless self-expression, the campaign encourages viewers to leave behind routine and embrace a more confident version of themselves.

The campaign highlights statement eyewear as a symbol of personality and transformation while capturing the spirit of a new beginning — one where standing out is the only option.

A man with dark hair, wearing glasses and a dark shirt, looking downward against a blue vertical panel background.
Close-up of a man with glasses and gray hair, wearing a yellow shirt, against a blue background.
A man wearing a yellow suit with glasses holding a mug, sitting at a desk in a modern office with blue wall paneling. Several other people are working with printers and documents around him.
A man with blond hair, glasses, and a gray shirt is looking down, with a serious expression in a softly lit room with a blue background.